Mobile Archives

Social media stars investigated for not labelling commercial posts

August 17, 2018

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.

Social poker site KamaGames gets into blockchain

August 17, 2018

European social mobile poker operator KamaGames has announced its entry into the Blockchain and Cryptocurrency landscape with the launch of its own KamaGames Token (KGT).

What online shoppers want: Mobile-first, connected experiences and tailored offers

August 16, 2018

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers.

Google Map app “still records location even if tracking is turned off”

August 15, 2018

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

Supercar top trumps: JCT600 creates online motor game for charity

August 15, 2018

Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust.

How many selfies does the average Brit take for the perfect photo?

August 10, 2018

Brits will take an average of 8 selfies to get the perfect photo before posting on social media – yet 80% will still edit and filter images to improve their appearance before sharing.

Top tips: How rewarded video ads can drive in-game purchases

August 9, 2018

Mobile gamers are more likely to conduct an in-app purchase when served a rewarded video ad, versus non-choice based advertising. Fernando Saiz, CMO at Tappx looks at how rewarded video ads drive in-games purchases.

Future tech: The 10 technology trends for 2023

August 9, 2018

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

Case study: How Viber used Mixpanel to increase messaging by 15% for one billion users

August 8, 2018

Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

98% of leading apps ‘do not comply with GDPR’

August 8, 2018

Only one in every fifty apps is compliant with the General Data Protection Regulation (GDPR) according to a new study.