Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.
Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.
A new app designed to help the Conservative Conference in the UK this week has sparked a PR disaster, after the app let anyone to see the mobile numbers of attendees and to change their photos and details.
One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.
Just 7% of global consumers rely primarily on content recommendations by their TV, but this market is set to boom. IHS Markit analyst Maria Rua Aguete offers an insight into TV content discovery trends.
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.
Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.
There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.
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