Mobile Archives

The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots

December 19, 2018

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

Odd news: The 10 weirdest digital stories of 2018

December 19, 2018

From Amazon’s car boot deliveries to Samsung’s foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

How fintech firm ANNA made a debit card that ‘miaows’ like a cat

December 13, 2018

ANNA Money created a debit card linked to an app that miaows when you spend money, designed to help business owners keep on top of their spending.

Augmented reality trends for 2019

December 12, 2018

What does the future hold for augmented reality? Global augmented reality specialists Zappar outline their AR predictions for 2019.

Sony launches ‘Instagrammable’ music pop up in New York

December 10, 2018

Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalized song based on the beat of your heart.

App Annie predicts 2019 in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go

December 10, 2018

This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12 months … [Read more…]

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

December 7, 2018

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes

December 6, 2018

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…

Top tips: How brands are preparing for the “access on demand” economy

December 6, 2018

More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

December 5, 2018

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report.