YouTube woos small businesses with free professional video ad tools
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.
Mobile
Snapchat ads: 92% of ad campaigns boost offline sales too
Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.
Right to reply: Six reasons why Three’s ad blocking will fail
With Three starting its ad blocking trial this week, Andrew Darling Blis Communications Director, argues why this will not be successful, and how the advertising industry can address the challenge of ad blockers.
Facebook tracks in-store visits to link online and offline habits
Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network.
A day in the life of a digital consumer [infographic]
Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other media streaming devices.
Guest comment: What has the EU ever done for ecommerce?
The Digital Single Market aims to make cross-border ecommerce easier, from shipping and VAT to consumer rights and watching iPlayer abroad. Philip Rooke, CEO of Spreadshirt, looks at how Brexit could limit the benefits from this upcoming EU initiative.
Snapchat finally opens up to third-party ads
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.
Euro 2016: 88% of viewers are second-screeners
With the Euros 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time.
Global gaming trends: 10% of leisure time now spent gaming
Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research.
Mexico digital trends: Smartphone boom drives social mums
The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data.