The technology ticking ‘time-bomb’: shape shifting the store to meet the demands of GenZ
The digital dependency of Generation Z (GenZ) could present a technological ticking ‘time-bomb’ for brands and retailers, according to new research.
Mobile
How brands are testing chat bots (and what consumers think)
Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, social customer service firm Sentiment looks at seven of the best uses of branded chatbots.
Online shopping loyalty: Third of Brits quit brand after just one bad experience
Over a third (35%) of UK consumers would become disloyal to the brand in question after just one bad experience online shopping , according to new research.
#Success: the 5 best brand campaigns on Twitter
Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Rebecca Crowe, Marketing Assistant at FM Outsource, takes a look at five of the best recent Twitter campaigns to help provide inspiration.
Twitter lets brands reward retweeters with bonus content
Twitter has launched ‘conversational ads’, a new format that helps brands encourage users into spreading their message with the promise on bonus content or offers.
Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
Digital detox: 15 million Brits deliberately take a break from their devices
Fifteen million UK internet users have taken a ‘digital detox’ to tackle their internet addictions, according to new research.
Instagram takes on Snapchat with linked ‘Stories’
Instagram has launched a new Snapchat-style feature that lets users share a series of moments and then customise them with text, drawings and emoji icons.
Facebook planning mid-roll video ads for Live streams
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting.
Google maps cleans up it act
Google have introduced an attractive refresh to the look and feel of Google maps. New fonts are a lot clearer making for improved readability. Google say they are looking for a “subtle and balanced” feel. Items such as roads and buildings are more simply drawn, with road and location names standing out. Colours of man-made … [Read more…]