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Mobile

Ad of the week: Three’s epic new ad for 5G Britain

March 6, 2020
Ad of the week: Three’s epic new ad for 5G Britain
Ad of the week: Three’s epic new ad for 5G Britain

Three’s biggest ever ad campaign aims to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capadaldi and VR space battles.

Mobile, Video, Viral broadband, marketing, UK

Ex Ikea VP launches next gen AR start-up London Dynamics

February 28, 2020
Ex Ikea VP launches next gen AR start-up London Dynamics
Ex Ikea VP launches next gen AR start-up London Dynamics

Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.

E-commerce, Mobile brands, demographics, ecommerce, global, marketing

Universal gigabit broadband ‘could boost UK economy by £217 per person’

February 26, 2020
Universal gigabit broadband ‘could boost UK economy by £217 per person’
Universal gigabit broadband ‘could boost UK economy by £217 per person’

The full rollout of gigabit broadband would provide a boost to the economy of 0.7 percent of GDP by 2025, the equivalent of over £13bn, or an extra £217 per person a year, according to new research.

Mobile apps, broadband, content, local, media

Revealed: Mobile phone myths Brits believe the most

February 25, 2020
Revealed: Mobile phone myths Brits believe the most
Revealed: Mobile phone myths Brits believe the most

From 5G conspiracy theories to radiation poisoning, OnBuy’s mobile phone department conducted a survey to find out the mobile phone myths Brits believe the most.

Mobile apps, Privacy, security, smartphones

Global mobile trends: YouTube leads with over 25% of all mobile traffic volume

February 25, 2020
Global mobile trends: YouTube leads with over 25% of all mobile traffic volume
Global mobile trends: YouTube leads with over 25% of all mobile traffic volume

Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.

Ads, Mobile, Video, Viral Europe, Facebook, global, Google, Latin America

Cars of the future: No driving seat and a built in mattress by 2050

February 21, 2020
http://digitalstrategyconsulting.com/transformation/iot/cars-of-the-future-no-driving-seat-and-a-built-in-mattress-in-2050/44046/
http://digitalstrategyconsulting.com/transformation/iot/cars-of-the-future-no-driving-seat-and-a-built-in-mattress-in-2050/44046/

Auto Trader has worked alongside a futurologist to reveal its predictions for what the 2050 car will look like, predicting the technological developments and social functions of cars in the future.

Mobile games, technology, UK

More games, less travel: How the Coronavirus is transforming mobile app behaviour

February 20, 2020
More games, less travel: How the Coronavirus is transforming mobile app behaviour
More games, less travel: How the Coronavirus is transforming mobile app behaviour

As the coronavirus continues to send tremors through the business and travel sectors globally, new data has shown a major drop in downloads, bookings and revenue on travel apps following the outbreak.

Mobile apps, Asia Pacific, digital trends, global, mobile marketing

Nearly half of WhatsApp usage used for work (despite breaking rules)

February 20, 2020
Nearly half of WhatsApp usage used for work (despite breaking rules)
Nearly half of WhatsApp usage used for work (despite breaking rules)

Over two-fifths (41%) of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.

Mobile, Social apps, media, Privacy, Regulation, technology

Duolingo owl joins Angry Birds in marketing crossover

February 18, 2020
Duolingo owl joins Angry Birds in marketing crossover
Duolingo owl joins Angry Birds in marketing crossover

Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.

Mobile Android, apps, games, marketing, video

Global app trends: Install ad spend ‘to double by 2022’

February 17, 2020
Global app trends: Install ad spend 'to double by 2022'
Global app trends: Install ad spend 'to double by 2022'

Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.

Mobile apps, Brazil, China, content, Europe
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