From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, Netimperative has assembled our 25 favourite virals from around the world for your viewing pleasure…
Virtual reality (VR) shopping sprees could spell the end for physical high street retailers by 2050, according to new research.
Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research.
This year’s Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe.
A games developer from London has developed a mobile phone game called ‘Cigbreak’ aimed at smokers wanting to kick the habit.
The biggest UK retailers sites are still lagging behind on mobile- and that’s bad news for Black Friday when more than half of sales are set to be made on smartphones. Dave Anderson, web performance expert at Dynatrace, looks at the stats…
As Black Friday unfolds, live data from Affiliate Window indicates sales are already up on last year’s major shopping event in the UK, at 1pm UK time.
The mobile phone is now used more on Christmas than at any other time of the year, with two out of three transactions completed on a smartphone, according to new research looking into festive shopping trends.
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 … [Read more…]
Google has updated its Maps feature with a new tool that shows whether a bar or shop is busy in real-time.