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E-commerce

The year in review: The 17 biggest digital trends of 2017

December 20, 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of … [Read more…]

Ads, Content, E-commerce, Mobile, News, Regulation, Search, Social, Video, Viral advertising, agencies, Amazon, Android, AOL

Top email Christmas campaigns: Aldi and Asda lead the way

December 18, 2017

Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.

Ads, Content, E-commerce advertising, brands, Christmas, content, email

eBay reveals last minute Christmas opportunities for retailers

December 18, 2017

With a week to go until Christmas Day, new data from eBay has revealed that shoppers are far from slowing down, giving retailers an extended opportunity to make the most of the festive period.

E-commerce brands, Christmas, eBay, games, UK

87% of retailers regard omnichannel as critical (yet only 8% have ‘mastered’ it)

December 18, 2017

A new report published by Brightpearl, a provider of retail management systems that helps high-growth retailers streamline back-office operations, finds an enormous gap between omnichannel importance and adoption and its effective execution.

E-commerce brands, financial services, retail, technology

Stories of the year: Blockchain used to tackle the refugee crisis

December 15, 2017

Back in May 2017, the United Nations sent aid to 10,000 Syrian refugees using Ethereum Blockchain.

Ads, Content, E-commerce financial services, Privacy, technology

Guest comment: Don’t be caught out in the social media cold this holiday season

December 14, 2017

With Christmas just around the corner Adrian Cockle, Hootsuite’s EMEA Industry Principled shares his top tips for ensuring your brand stays relevant this Christmas.

E-commerce, Social Amazon, brands, Christmas, ecommerce, media

Top 5 retail predictions for 2018: breaking down barriers between digital and physical

December 14, 2017

What does 2018 hold for retailers? Meyar Sheik, CEO and Co-founder, Certona explains the need for greater personalisation, greater channel integration, and a re-imagining of the customer experience will be important for meeting ever-changing and demanding shopper expectations.

E-commerce Amazon, comScore, content, email, marketing

Disney to buy Fox: Ready for a Netflix showdown?

December 14, 2017

Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.

Ads, Content, E-commerce, News, Video, Viral Amazon, India, media, UK, video

Pinterest 100: The top trends to try in 2018

December 14, 2017

Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, self-care staycations and weighted blankets.

Ads, Content, E-commerce, Social, Viral apps, brands, Christmas, comScore, content

Aldi tops Christmas ad rankings with Boots hot on its heels

December 14, 2017

Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.

Ads, E-commerce, Video, Viral brands, Christmas, marketing, media, Twitter
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