Gumtree ramps up safety features for sellers and buyers
Gumtree has introduced major updates to the sites Help Centre, improving the way that customers access safety advice and messaging.
E-commerce
Irn-Bru recipe change sparks social media storm
Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.
Guest comment: The 5-second delay costing businesses thousands
Consumers are becoming increasingly demanding, pressuring retailers to compete to provide the best customer experience. Ian Waters, Director of Solutions Marketing at ThousandEyes, looks at the past years’ shift in consumer expectations and how the changing technology landscape and increase in network traffic has given network monitoring a more important role than ever before in … [Read more…]
Failed Christmas deliveries to cause £464.9m of returns in January
Despite a record breaking number of online sales made during the 2017 festive season, orders that weren’t delivered on time over Christmas will continue to present a returns headache for retailers well into January, according to new research.
2018 trends: Consumers want improvement over digital innovation
Most consumers are actually looking for brands and businesses to improve their current digital products and services already in use before jumping on the bandwagon with trends that are generating most buzz in the industry, according to new research.
Voice-controlled device use for online shopping ‘to triple in 2018’
2% of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research.
Slow websites cause 47% of shoppers to abandon online baskets
Speed of service remains a key consideration in driving omnichannel conversions, as connected consumers expect immediacy across their shopping encounters, according to a new report.
Guest comment: Elevating ecommerce – the new retail experience
Technology is relentless, making online shopping undemanding and more convenient than ever before. So where do we go from here – should we constantly strive for further innovation or focus on getting better at what we’re doing now? André Brown, Group CEO of ATTRAQT, investigates the key trends and influences that will elevate ecommerce in the … [Read more…]
The 12 worst marketing fails of 2017: Pepsi’s protest blunder and Facebook’s tasteless VR tour
As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
Odd news: The 12 weirdest digital stories of 2017
From back-flipping robots to one teen’s Twitter quest for free nuggets, technology took us in some strange directions during 2017. In this special article, we celebrate the 12 weirdest news stories of the year.