Tencent tops Alibaba as China’s biggest tech company
Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China’s most valuable technology company on Thursday.
E-commerce
Heavy discounting spurs highest online sales growth in 20 months
Online sales have enjoyed the highest yearly growth rate since November 2014, when Black Friday caused the Index to surge, with much of the increase down to heavy discounting.
Top tips: It pays to use mobile payment in apps
With Apple Pay growing in popularity, Johannes Heinze managing director EMEA at AppLovin, looks at why app makers should integrate the technology into their services.
Half of large retailers “failing to connect in-store and online shopping experience”
Most large UK retailers are continuing to face difficulty in delivering a consistent omnichannel experience, with almost three-fifths (59%) unable to link in-store sales to online activity and nearly two-fifths (38%) failing to offer consistent pricing across all channels, according to a study of multichannel retailers by RetailMeNot.
Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.
Snapcart turns shopping receipt data into cash
Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines.
Retailers “must learn to talk consumers’ language”
Engaged customers are better customers, buying more and giving you better traction. This new DMA infographic explores what makes brands engaging and what consumers see in their favourite brands.
Persil partners ‘Uber for laundry’ service ZipJet
Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce.
Online only retailers ‘growing faster than multichannel ones’- IMRG
Online-only retailers are growing at a significantly faster rate than multichannel ones, and are seeing a higher average basket value, too, accordingto a new report from IMRG and Capgemini.
Mobile video drives social ad spend up 50% [INFOGRAPHIC]
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research.