Amazon ‘Cash’ lets users shop online without a bankcard
Amazon has launched a new scheme aimed at attracting new customers without a credit or debit card, by getting high street retailers to “top up” their online account.
E-commerce
Aldi and Lidl struggling to build loyalty with UK shoppers despite ever growing market share
Aldi and Lidl have not built well-rounded relationships with their customers even as they continue to grow, while Tesco and Sainsbury’s are seen as the most rewarding supermarkets by their regular shoppers, according to new research.
Fake news! This year’s best (and worst) April Fools pranks in digital
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Looking at the bigger picture: Six key strategies for effective online merchandising
While automation is essential for efficient online merchandising, retailers also need the ability to manually curate the look and the feel of their website in response to trends and sales data if they want to attract shoppers. James Wilson, Senior Consultant at Fredhopper, offer six key tips on using all data points retailers have at … [Read more…]
UK retail customer experience failing to improve: 50% of queries left unanswered
Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research.
Amazon planning augmented reality furniture stores?
Amazon is exploring the possibility of appliance and furniture stores, as well as using AR and VR to help customers visualise what it would look like in their homes.
Unilever proves programmatic display ads “generate £1.47 for every pound spent”
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.
Tech-savvy generation demands the high street to up its game
Bricks and mortar stores have to do more to satisfy tech savvy shoppers and improve the in-store experience, according to new research.
Shoppers “more loyal to retailers that get it wrong (but put things right)
Almost half of consumers end up liking a brand more after a bad experience – but only if that experience is handled quickly and in the right way, according to new research.
Beyond Awareness: Video’s Growing Role in Ecommerce Engagement and Conversion
Build a superior on-site video experience and reap the rewards as an e-retailer. In the second of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how the right type of video content can sustain shoppers’ interest, increase engagement and turn browsers into buyers.