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E-commerce

Ecommerce event report: Retail giants discuss consumer-generated content strategies

July 6, 2017

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from these discussions.

E-commerce, Social advertising, brands, content, ecommerce, Europe

Top ecommerce tips: Driving profits for Prime Day and beyond

July 5, 2017

On the 11th of July, Amazon will kick off its annual Prime Day. For Amazon sellers everywhere, the 30-hour event promises to be bigger than ever. Prepare now in order to make the most of the ecommerce giant’s shopping extravaganza. Here, Adam Joseph, Director of Client Services at ChannelAdvisor, sheds light on some of the … [Read more…]

E-commerce advertising, Amazon, brands, content, ecommerce

Mastercard uses artificial intelligence to protect Citi and Paysafe customers

July 5, 2017

Customers of Citi in the UK and Paysafe are the first to benefit from Decision Intelligence, the first use of artificial intelligence implemented on a global scale directly on the Mastercard network.

E-commerce, News analytics, global, infographic, security, technology

Brands and retailers to cash in on ‘festravel’ this summer

July 3, 2017

Festival tourism is one of this year’s biggest trends, with almost half (47%) of Brits willing to travel abroad for a music festival, representing a big opportunity for brands, according to new research.

E-commerce, Mobile, News brands, content, demographics, Europe, Italy

How celebrity endorsements influence young consumers

July 3, 2017

Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research.

E-commerce, Social brands, global, marketing, media

Amazon Prime Day revealed (as it woos new members with subscription discount)

June 30, 2017

Amazon has revealed that its third annual Prime Day will take place on and around 11th J?July 2017, enticing new members with a reduced subscription fee.

E-commerce Amazon, infographic, music, UK, video

“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands

June 30, 2017

Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.

Ads, Content, E-commerce, News brands, marketing, Regulation, UK

Rise of the “Fast Fashion” industry: Catwalk retail shops see 21% growth in 3 years

June 30, 2017

The Fast Fashion industry has grown 21% over the past 3 years, with retailers collaborating with celebs and reality stars the MOST successful brands, according to new research.

E-commerce brands, retail, Search, UK

Tommy Hilfiger debuts world’s first video ad chatbot

June 29, 2017

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

E-commerce, Social, Video advertising, brands, content, Facebook, technology

Mobile commerce trends: Sharing drives Apple Wallet sales

June 28, 2017

More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.

E-commerce, Mobile Apple, brands, marketing, retail
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