Regulation
Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes
From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…
GDPR: Only 5% of European users refuse cookies used for personalised advertising
6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.
Bitcoin loses third of its value in its week as regulation hits
Bitcoin has lost nearly a third of its value in just a week as cryptocurrencies come under renewed regulatory pressure.