Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

GDPR: Only 5% of European users refuse cookies used for personalised advertising

November 23, 2018

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.

Teads, the Global Media Platform, is creating a weekly report about the new European General Data Protection Regulation (GDPR) being implemented by European publishers. Teads’ barometer can be considered as representative of the market, as 2/3 of comScore’s top 300 global editorial publishers are on Teads’ advertising platform.

Key findings include:

● 63% of European publishers’ traffic is filtered by a CMP in order to allow their users to express their privacy preferences and comply with the new European regulation
● Currently 50% of internet users have either accepted or refused cookies used for personalised advertising
● 95% of these users expressed their consent, versus a remarkably low 5% who refused cookies
● Teads is pressing any European publishers who have not yet implemented a Consent Management Platform to do so.

According to Teads, 63% of European publishers’ traffic includes a Consent Management Platform (CMP), allowing their users to accept or refuse advertising-related cookies. Spain is leading the implementation process with 82.83% of traffic, Netherlands follows with 82.82%, France is at 71.08% and UK registered a 67.93% of traffic.

When it comes to consent to cookies used for personalised advertising, only a very small percentage of users are refusing to give theirs. This is worth noting, given the noise around privacy concerns across the industry. The average percentage of refusal is 5% across Europe, a bit higher in the UK (7%), lower in France (4%), Netherlands (3%), Spain and Italy (2%). Figures for Germany are not available, due to the fact that most of the German publishers do not rely on user consent but on their own “legitimate interest” to show personalised ads.

The figures represent the percentage adoption across the Teads platform. With a reach of over 1.2 billion global monthly unique visitors and more than 85% reach in major European markets, these figures are highly reflective of the European media ecosystem.

“The wide adoption of the IAB Consent Management Framework by the industry, has enabled the media ecosystem to fulfill GDPR requirements in a record period of time. We are urging the few publishers who have not yet implemented a Consent Management Platform to move forward without further delay”, Pierre Chappaz, Teads founder and Executive Chairman.

Ads, Regulation advertising, Europe, France, Germany, global

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2023 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.