Content Archives

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

August 23, 2019

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Interview: How the drinks industry is pushing back against outdated stereotypes

August 23, 2019

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

5G as a technology disruptor: the end of free Wi-Fi as a marketing tool?

August 22, 2019

Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.

Twitter’s new video bidding platform only charges for completed viewings

August 22, 2019

Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.

Bidstack launches in-game ads plugin with Unreal Engine

August 22, 2019

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.

Guest comment: What can TV teach us about making digital budgets work harder?

August 20, 2019

The problem of waste affects nearly every brand in the ad space. Dom Tillson, Head of Insight at Inskin Media explores the benefit flighting can bring to the campaign mix, and which scenarios work best for particular campaigns.

Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’

August 14, 2019

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research. With political ad spend predicted to reach $10 billion in 2020, this will significantly boost the market, not just in the US, but globally. And with the UK potentially set for its own elections … [Read more…]

4C launches ‘Bring Your Own Data’ (BYOD) solution for marketers

August 14, 2019

Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.

Verizon sells Tumblr to WordPress for ‘less than $3m’

August 14, 2019

Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.

Over half of UK staff ‘do not have essential digital skills’

August 12, 2019

Employers struggle to fill about one-third of vacancies due to a lack of the right digital skills amongst applicants, according to new research.