Burger King France uses smartphones to flame-grill Christmas Jumpers
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.
Content
Customer engagement in a post channel world: how AI will revolutionise customer experience
The rise of AI opens up a whole new range of possibilities for digital self-serve. Rick Sturge, EVP Business Development at Firstsource Solutions looks at how brands can prepare for the move towards AI, particularly on mobile.
Augmented reality and adaptability “biggest digital transformation trends for 2017”
Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.
2017 marketing data trends: Machine learning, IoT, and real-time streaming
Big data continues to be the fastest-growing segment of the information management software market.
Automatic for the people – Four trends for 2017
As we move into 2017, the dynamics of digitisation and virtualisation are joining with the growing maturity of the Internet of Things and big data analytics to usher in a new era of super-connected business and leisure, writes Alan Coleman, the chief executive of Brite:Bill.
Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury’s wins Brits’ hearts)
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.
Guest comment: A retrospective view of brand trends for 2017
At the end of every year, the usual predictions about the future of marketing do the rounds- but how accurate have they been? Robert Passikoff, President at Brand Keys takes a retrospective look at key trend themes identified years ago, and how their foresight (or lack thereof) can offer clues towards the future.
Odd news: The weirdest digital stories of 2016
From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year.
Digital natives: 5-year study reveals how next generation will shape future
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.
Facebook makes Creative Hub “sandbox” open to all advertisers
Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public.