IAB UK appoints Jon Mew as CEO
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.
Content
Wendy’s tunes into Spotify Branded Moments for burger promo
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.
Samsung brings remote tribes together with Gear VR
To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology.
Online to replace TV as top ad medium by 2020- report
Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.
Top tips: What does 2017 hold for web design?
As 2016 comes to a close, Mark Lusted, MD at Dock9 reflects on what he considers the rising web design trends of 2017.
KFC turns to Instagram for “Kentucky Fried Football Challenge”
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”.
Music streaming ads “worth $220m” to advertisers
Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to “moods and moments” according to new research.
The year in review: 16 biggest digital trends of 2016
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of … [Read more…]
2017 Marketing Predictions: Voice marketing, bots and breaking the filter bubble
From marketing to machines to ‘humanising’ technology, John Watton, EMEA Marketing Director, Adobe offers six predictions on the focus for marketers in 2017.
Top 10 Tech Trends of 2017
Artificial Intelligence is poised to have the greatest impact on the global technology sector in 2017, according to new research.