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Content

Mobile to overtake TV as top video screen in UK

February 22, 2017

Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.

Ads, Content, Mobile, Video AOL, Australia, content, France, global

London Fashion Week 2017: Top Tumblr posts from influencers and designers

February 22, 2017

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

Content, E-commerce, Social, Viral content

Zuckerberg’s manifesto: Fake news, society and the role of social media

February 21, 2017

Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as … [Read more…]

Content, Regulation Facebook, global, media, technology, USA

Yahoo begins global content deals with major newspapers

February 21, 2017

Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.

Content advertising, brands, content, global, India

The Saucy Fish Co. begins digital push for new frozen range

February 21, 2017

The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.

Ads, Content, Video content, digital marketing, Europe, marketing, media

Apple debuts first TV show ‘Planet of the Apps’

February 20, 2017

Apple is launching its first TV show, a Dragon’s Den-style reality series called “Planet of the Apps”, with Jessica Alba, Gwyneth Paltrow and Will.i.am as judges.

Ads, Content, Video, Viral Apple, apps, media

EU privacy rules: One in four firms “still unprepared for GDPR” (and Brexit won’t help)

February 15, 2017

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.

Ads, Content brands, Europe, global, Privacy, Regulation

$90m for a website address? The most expensive domain names ever [INFOGRAPHIC]

February 15, 2017

From failed super-efficient websites to spiteful business tactics, the new graphic on the world’s most expensive domain name sales covers the very top end of Internet marketing moves.

Ads, Content blogging, content, infographic, marketing, media

Top 10 brands in Latin America

February 14, 2017

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

Ads, Content brands, Brazil, FMCG, Latin America, local

Short break holiday surge: Brits flock to spa breaks to beat winter blues

February 14, 2017

Britain’s love of a mini-break is growing as UK consumers search for more me-time moments, according to new research.

Ads, Content, Search brands, Microsoft, Search, smartphones, Travel
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