Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile – with lifts of up to 92% in some instances, according to new research.
Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research.
M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.
ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing.
Fresh creative talent and access to new data skills are something the marketing industry have been calling for in recent years, but the co-chair of the Graeme Robertson Trust (GRT) has called for the marketers to do a better job of selling themselves if they want to attract the cream of the creative crop.
Duncan Keene, UK managing director of ContentSquare, describes how higher conversion rates are within reach.
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research.
Google recently introduced new rules on interstitial advertising, penalising companies with lower search rankings for using intrusive pop-ups on mobile sites. Oliver Gold, Commercial Director YOC explains in detail how the penalty works, what is and isn’t affected by the rule and how the ad industry will need to adapt.
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media? New stats from YouGov reveals some surprising results.
18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents.