Google launches audio ad tool for publishers on Spotify, Pandora and iHeartMedia
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Content
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Top 10 UK advertisers: Unilever increases spend as P&G and McDonalds tighten budgets
Lockdown in the UK resulted in a 48% decline in traditional ad spend, a drop of more than £1.1bn, while Public Health England becomes the nation’s biggest advertising spender, according to new research.
GSK partners with Gay Times for Sensodyne and Voltarol brand campaigns
GSK Consumer Healthcare is launching a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with Gay Times Group.
Ad of the week: Nike welcomes sports back with split screen mashup
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
Gen Z shopping trends: deals and authenticity driving decision making
Valuable deals and brand authenticity are driving consumer decision-making – especially among Gen Z and millennials, according to new research.
Energy companies letting down customers on transparency and communication- survey
The majority of people want utility companies to do better in helping them manage energy consumption and be more transparent in how they measure usage, using new digital tools to provide a better, more meaningful experience for customers, according to new research.
The Times launches ‘Social Studio’ for brands with Estée Lauder as first client
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
Programmatic TV: Grow your reach with AI-fuelled audience targeting
Traditional TV commercials and next-gen programmatic ad buying are merging, letting brands apply the same granular targeting used in desktop and mobile to VoD services. But how do you make sure to deliver hyper-personalised ads to each viewer in the household at the right time? In this article, Yana Yelina and Oksana Mikhalchuk at Oxagile, … [Read more…]
B2B brand storytelling in the age of COVID-19: Firms lacking ‘human touch’
The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.