Facebook users would have to pay to opt out of profile data sharing- Sandberg
Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.
Content
Unilever donates to charity for each Knorr video ad view
Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.
Facebook to verify major page owners to fight fake news
Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.
YouTube TrueView ad formats now bought on reach
With greater pressure on effectiveness of media buying, Youtube TrueView skippable short ad formats can now be bought on a reach basis.
Display advertising continues to be largest driver of digital publisher revenue
Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.
Le Monde partners Ligatus for brand safe premium native advertising
The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.
Top social media tips: Brands get better organic visibility with Instagram Stories
Jordan Julian, Social Media Analyst, Socialbakers, looks at how marketers and brands can achieve better organic results using platforms such as Instagram Stories.
New startup calculator reveals average cost of ‘setting up shop’
A new interactive tool based allows prospective entrepreneurs or shop-owners to find out how much they need to get started.
75% of US advertisers ‘already using influencer marketing’- report
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.
Spotify saves millions with unusual stock market debut
Spotify listed on the stock market this week, with an unusual ‘direct listing’ that resulting in shares of the music streaming service being up 12.9% on their first day of trade on the New York Stock Exchange.