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Content

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

May 2, 2018

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.

Ads, Content, Mobile, News, Social, Video, Viral apps, content, Facebook, games, images

Media use ‘close to saturation point’ in the UK

May 1, 2018

People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.

Content, Social, Video agencies, government, media, technology, UK

Facebook finally testing dislike button? New trial for ‘Downvotes’

May 1, 2018

Facebook is testing Reddit-style feature called “downvote” that lets users register a negative reaction to comments on the social networking, but it’s not quite the long-anticipated ‘dislike’ button that many have hoped for.

Content, News, Social content, Facebook

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’

April 30, 2018

YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.

Ads, Content, Video advertising, Amazon, brands, Google, media

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

April 27, 2018

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

Ads, Content, News, Regulation, Social advertising, agencies, brands, content, digital marketing

Brits spend twice as long on internet as 10 years ago

April 26, 2018
Social media users could be asked for age check to protect children
Social media users could be asked for age check to protect children

Nine in ten adults are now online with most thinking the benefits of the internet outweigh the risks, but many are turned off by all forms of digital advertising, according to new research.

Ads, Content advertising, apps, content, Facebook, internet use

Music streaming revenues overtake CDs for first time

April 26, 2018

Global streaming music revenues have overtaken income from the sale of traditional formats for the first time last year, as the booming popularity the service put an end to the era of the CD.

Content, E-commerce, News Amazon, Apple, Europe, Facebook, global

Facebook profit hits all-time high despite data scandal

April 26, 2018
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook has announced that its Q1 revenue grew by 49% to $12bn with profit up 65%, but analysts will have to wait to see whether the recent data scandal and #DeleteFacebook campaign will dent second quarter profits.

Ads, Content, Mobile, Social advertising, Amazon, brands, Brazil, content

Twitter comeback continues as revenues smash estimates

April 25, 2018
Twitter planning new subscription platform?
Twitter planning new subscription platform?

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.

Ads, Content, Mobile, News, Social adspend, advertising, brands, China, content

Facebook denies running personality tests to better target ads

April 24, 2018
Facebook plans to scan people’s photos into their own ads
Facebook plans to scan people’s photos into their own ads

Facebook has come under fresh criticism over people’s privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

Ads, Content, Regulation, Social BBC, Facebook, Privacy
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