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IPA Bellwether: Small rise in marketers’ optimism on vaccine hope

January 21, 2021
IPA Bellwether: Small rise in marketers' optimism on vaccine hope
IPA Bellwether: Small rise in marketers' optimism on vaccine hope

Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.

Ads, Clothing, E-commerce, Mobile, Regulation, Social, Video, Viral

L’Oréal Paris launches virtual make-up line that works on live video

November 5, 2020
L’Oréal Paris launches virtual make-up line that works on live video
L’Oréal Paris launches virtual make-up line that works on live video

L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.

Ads, Clothing, Mobile

CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

January 10, 2020
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots
CES 2020 roundup: AI skincare assistants, virtual humans and loo roll fetching bots

The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.

Ad tech, Ads, AI, AR, Clothing, Content, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Motoring, News, Online advertising, Sectors, Skills, Social, Social media, Transformation, USA, VR Apple, brands, ecommerce, Facebook, global

Love Island star Molly Mae’s Instagram post banned by ASA

January 8, 2020

Social media influencer Molly Mae has as been reprimanded by the Advertising Standards Authority (ASA) for breaking its rules on Instagram.

Ads, Clothing, Content, E-commerce, FMCG digital marketing, Mobile, Online advertising, Regulation, Sectors, UK, UK digital marketing, Viral, Viral and buyrals advertising, marketing, media

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