The lockdown has sparked a surge in online retail purchases of games, from table tennis to airhockey. Games retailer Liberty Games has seen a year on year increase of 350% since the start of the Coronavirus lockdown in the UK.
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
Amazon has been given approval to buy a minority stake in UK food delivery start-up Deliveroo, ending a lengthy battle by the firms to convince regulators the deal would not harm competition.
Lockdown in the UK resulted in a 48% decline in traditional ad spend, a drop of more than £1.1bn, while Public Health England becomes the nation’s biggest advertising spender, according to new research.
GSK Consumer Healthcare is launching a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with Gay Times Group.
More than half of office workers will continue to work from home for the rest of the summer despite the government’s efforts to get them to return, according to new research.
Despite global lockdowns lifting, COVID-19 has increased the pace of digital transformation exponentially, and consumers have shown a substantial step-change in a more permanent adoption of technology into their everyday lives, according to new research.
Nearly half (45%) of the UK population shopped for groceries online at least once a week during lockdown, with 2.7 million more households shopping online almost exclusively compared to pre-lockdown, according to new research.
Microsoft is reportedly in talks to buy controversial video sharing app TikTok, as US president Donald Trump threatens to ban the platform in the US.
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.