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Author: Robin Langford

Twitter debuts pre-roll ads in tweeted videos

October 12, 2015

Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth.

Ads, Social, Video advertising, content, Twitter, video, YouTube

BBC to broadcast live esports for the first time

October 12, 2015

For the first time, BBC Three will be offering live coverage of the League of Legends World Championships live from Wembley. Beginning on Thursday 15 October, action from all four days of the quarter finals will be available online.

News, Video BBC, content, sport, UK, video

Video viral of the week: Basketball star ‘plays peoples tweets’ for Foot Locker

October 12, 2015

Footlocker worked with NBA star James Harden to run a new Twitter campaign where he performs basketball tricks suggested by his fans- and performs forfeits if he fails. See why it’s our video viral of the week below…

Ads, Social, Video, Viral media, Twitter, video

Safe Harbour struck down by EU Court of Justice

October 9, 2015

In a dramatic judgement, the European Court of Justice has struck down the Safe Harbour agreement that has allowed companies to transfer data to the US. But while the ruling has potentially serious impact in the long term, marketers don’t need to panic just yet.

Ads, Regulation email, Europe, marketing, Privacy, UK

Emap moves all titles online-only in publishing revamp

October 9, 2015

Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business.

Content brands, media, newspapers, retail

Global chat app trends: WhatsApp most popular in India

October 9, 2015

A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day.

Mobile, Social apps, Asia Pacific, brands, Facebook, global

Affiliate marketing drives 91% rise in sales for luxury fashion brand

October 9, 2015

Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in annual sales revenue.

Ads Australia, content, ecommerce, Europe, global

Viewability tips: One million impressions, zero eyeballs?

October 9, 2015

Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats…

Ads advertising, brands, media, technology

Are your digital ads really being seen? (infographic)

October 9, 2015

Viewability is becoming the essential metric for brands – yet how can you test it with any trust? InSkin Media partnered with FaR Partners to investigate online ad viewability.

Ads brands, infographic, media

UK display ad revenues up 27.5% (despite rise in ad blocking)

October 8, 2015

Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.

Ads, Content, Mobile, Social, Video adspend, advertising, content, marketing, media
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