The new look Google+: More Pinterest than Facebook
Google has updated the look of Google+ as it looks to respond to user feedback and put “Communities and Collections front and centre” than mimics the likes of Reddit and Pinterest.
Author: Robin Langford
J2O Instagram ad banned for breaking social media celebrity ad rules
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts.
Organic tech, robot bosses and the Zettabyte era: Economist app predicts 2016 trends
2016 will see the rise of the organic tech industry, machines will monitor employee performance and the ‘zettabyte era’ will begin as the world will churn out more than a trillion gigabytes, according to new predictions from The Economist.
IBM’s Watson predicts top Christmas gifts
IBM has launched a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers.
Sky Q takes on Netflix with mix of Live TV and VOD
Sky has launched a new service called Sky Q that blends live and on-demand TV as it tries to compete with the likes of Netflix.
Case study: Android ‘Friends Furever’ becomes most shared viral ever
In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.
Love Has No Labels: How mystery x-rays caused an internet phenomenon
Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows that when advertising gets a message right, it can spread like wildfire.
The worst data disasters of 2015
From someone who ran over their device with a lawnmower to someone who previously lost data, only to never back up their system and lose it all over again, this new compilation from Kroll Ontrack charts the worst data disaster of 2015.
Google brings TrueView and Shoppable videos to AdWords for Christmas
Google has launched two of its video ad formats on AdWords, as the internet giant gears up for the festive shopping frenzy.
UK firms ‘lag behind peers in using insights and analytics’
Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than ‘underperformers’, according to new research.