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Author: Robin Langford

Google shut down 780 million ‘bad ads’ in 2015

January 21, 2016

Google disabled 780 million bad ads globally in 2015 as part of its continuing initiative to rid its network of ads that used sneaky tactics to get more clicks.

Regulation advertising, apps, Google, Search, technology

Right to reply: Why the industry is getting it wrong with native

January 21, 2016

Native advertising is set to decline this year, with fewer brands prepared to invest in sponsored digital content. Nick Brown, CEO of Avid looks at the current state of native advertising and the issues surrounding measurement and creativity.

Ads, Content advertising, agencies, brands, content, marketing

Sina Weibo drops 140-character limit ahead of Twitter

January 21, 2016

Chinese social network Sina Weibo, often called the country’s version of Twitter, is ending its 140-character limit for user posts.

Social Twitter

The last Lumia: Microsoft planning ‘Surface Phone’?

January 21, 2016

Microsoft is expected to launch its final Lumia smartphone next month at Mobile World Congress, in Barcelona, signalling the start of the long-rumoured Surface Phone.

Mobile Microsoft

Mobile ad spend trends: Industry moves towards higher quality inventory

January 21, 2016

Advertisers are seeking higher quality mobile placements to target holiday shoppers, with a 45% rise increase in weekly ‘Private Marketplaces’ (PMP) volume before Black Friday, according to new research.

Mobile advertising, agencies, analytics, Android, Asia Pacific

Rise of social business: LinkedIn hits 20m members in UK [INFOGRAHIC]

January 21, 2016

LinkedIn has reached 20 million members in the UK this week, and the world’s largest professional network has marked the occasion with a new infographic looking at the rise of social business.

Social infographic, UK

1 in 4 Brits to take a ‘digital detox’ in 2016

January 21, 2016

A quarter of Brits (25%) are planning to spend less time using social media or digital devices in 2016, with information overload and rising stress levels to blame, according to new research.

News, Social advertising, apps, brands, Facebook, marketing

Vegetarian butchers and exploding kittens: Top 13 crowdfunding campaigns [INFOGRAPGHIC]

January 20, 2016

From the World’s first vegetarian butcher to a card game based on kittens and explosions, Choice Loans takes a look at some of the most successful crowdfunding campaigns of last year.

Social UK

Netflix customer numbers beat forecasts

January 20, 2016

Video-streaming company Netflix said its customer numbers surged more than expected last quarter, as it looks to target more affluent international customers.

Content, E-commerce, Video Amazon, analytics, broadband, China, Europe

WeChat used by 63% of China’s web users

January 20, 2016

Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research.

Mobile, Social apps, brands, China, Facebook, global
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