We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the gogglebox, according to new research.
The number of UK adults planning to buy Valentine’s Day gifts or cards has dropped to 45% from 50% last year – the equivalent of 2.5 million people – according to new research.
James Brooke, CEO of Amplience, explains how simultaneously improving the reach, quality and agility of digital content is vital to retail sales performance – something few retailers have got to grips with, according to results from the first Amplience Big Content Index.
Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research.
More than 7 in 10 retail searches related to Valentine’s Day will be made from a mobile device in the run up to the big day this year, according to a new report.
The vast majority of Google’s profits come from AdWords advertising, as brands compete to appear top of popular keyword search results. Shawna Beaudet, PPC Account Director at Harvest Digital, looks at the highest cost per click ads within Google.
The Verge is most valuable tech news site worldwide, with a single brand mention in an article worth €12,019, according to new research.
It’s the end of an era: Google is banning ads that use multimedia software Flash from its internet ads, switching to HTML5 instead.
Choosing the right Google AdWords can generate more traffic to your ecommerce site, but mistakes can be costly. Herbert Knibiehly, VP of Marketing at Twenga Solutions looks at how to get ahead of your competition by analysing what keywords and landing pages they are using.
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.