In a digital landscape inundated with ads, there is rising pressure for advertisers to reach their target audiences. In this article, Kevin Tan, CEO of Eyeota, debunks some common misconceptions about programmatic and audience data.
There are now three times more Android users than iOS users worldwide, according to new data.
Most online customer behaviour boils down to human psychology. In this infographic, coupon and deals site BargainFox has gathered 65 proven statistics to demonstrate 20 key factors that determine a consumer behavior in e-commerce.
The company that’s successfully predicted the Best Picture Oscar winner for the last 3 years – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its 2016 prediction. And the winner is…
As Mobile World Congress comes to a close, a key theme from this year’s event was how mobile will dominate media- and 5G mobile internet will be the catalyst for this shift.
Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This second infographic from Eyeota’s ‘Programmatic Basics’ series covers the difference between declared and modelled data.
A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time, according to new figures.
Alexander McQueen, Mary Katranzou and Burberry were the top trending designers on Tumblr at London Fashion Week.
With Mobile World Congress in full swing, we look at five of the biggest future shocks to emerge from the trade show.
The software payment platform for building an internet business, Stripe, launched a new global platform that removes barriers to entry for Start-Ups.