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Author: Robin Langford

One search, many devices: How search is becoming a unified, cross-device experience

March 7, 2016

Last month, Google ditched its side panel search ads, marking another step towards offering a consistent search experience across all devices. Oliver Cassel, Head of Performance Operations at media agency Maxus look at whether it is time for us to stop distinguishing between desktop and mobile search.

Ads, Search apps, Google, media, Microsoft, Search

Global smartphone sales: China soars as Latin America stalls

March 7, 2016

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

Mobile brands, Brazil, China, Europe, France

Video viral of the week: HTC promotes VR with street game pranks

March 7, 2016

HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below.

Ads, Mobile, Video, Viral games, Google, video, YouTube

Ecommerce trends: India’s wallets are going mobile

March 7, 2016

The smartphone is rapidly becoming a convenient medium for making payments around the world. This new report from Neislen looks at the role of smartphone payments in India.

E-commerce, Mobile apps, ecommerce, India, smartphones, UK

CRM trends: Social media beats email for customer service

March 7, 2016

UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.

E-commerce, Social advertising, brands, CRM, email, Entertainment

Moving to HTTPS: Why small businesses need to make their website secure [infographic]

March 7, 2016

Small firms often lack the resources of corporations, so secure websites for consumers can present a greater challenge. This infographic from Nimbus Hosting provides a checklist on how and why a business can make their website secure to help grow their sales, SEO visibility and customer loyalty.

Search infographic, UK

Facebook to pay millions more in UK tax after backlash

March 4, 2016
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year.

Regulation, Social advertising, Facebook, FMCG, Google, Search

Coca-Cola turns packaging into Virtual Reality headset

March 4, 2016

Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone.

Mobile, News, Social, Video brands, Brazil, Facebook, global, Google

Top tips: Five key technology trends businesses must embrace

March 4, 2016

In 2009, Blackberry was fastest growing tech firm- showing that it’s impossible to know where the world will be in five years’ time. John Cooke, founder and managing director at Black Pepper Software, argues why it’s more important than ever for businesses to embrace emerging and disruptive technologies before it is too late.

Ads, Mobile, News Amazon, analytics, Apple, global, Google

Digital advertising trends: TV trumps online for mums

March 4, 2016

Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV.

Content, Video advertising, brands, content, email, Facebook
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