Fox and Sky ramp up streaming with fuboTV
Rupert Murdoch’s 21st Century Fox and Sky have led a $15m (£10m) funding round investing in streaming service fuboTV.
Author: Robin Langford
Bosch unites smart devices under IoT cloud
Electronics giant Bosch has launched its own cloud computing software, bringing together its IoT offering.
SpotX boosts publisher team for Europe expansion
Video inventory platform SpotX is expanding its supply-side operations for UK and Southern Europe with the appointment of Robert Greaves as Supply Operations Manager and Julian Strutt as Business Development Manager.
Guest comment: Why Bowie predicted the right kind of native
The Thin White Duke predicted the practice of targeting tailored online content at consumers back in 1999. Shame publishers, agencies and brands are still struggling to get it right, says Avid Media’s Chief Business Development Officer, Lucy Hemming.
Are your apps invisible to search? Top brands fail at ‘app indexing’
Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research.
Video trends: YouTube and Netflix rise… but TV still king
The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research.
JCDecaux digitizes London bus shelter network
JCDecaux, the world’s largest outdoor advertising company has started its digital transformation of London’s bus shelter network- meaning commuters will see 84-inch fully connected, dynamic HD screens on their journeys to work.
Google hires 4chan creator to boost social networking efforts
Google has hired Chris Poole, the creator of controversial forum 4Chan, as part of its social network team.
Top analytics tips: Moving on from ‘the last click’- it’s time to find real value
Digital marketing has opened up a vast amount of data for marketers to link campaigns to conversions- but todays multi-channel world the customer path to purchase is becoming increasingly complex. Dora Michail, Senior Director for Audience Solutions at Yahoo looks at assessing true value of attribution modelling.
Four ways to beat ad blockers: IAB guide offers new tactics
As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology.