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Author: Robin Langford

RetailMeNot takes voucher business into Spain and Italy

April 12, 2016

RetailMeNot is expanding into the Spanish and Italian markets, match up consumers with retailers offering deals and vouchers.

E-commerce brands, Europe, France, Germany, global

Top personalisation tips: 7 ways to be ultra-relevant

April 11, 2016

One to one communication really works – but make it ultra-relevant to the individual, that’s the advice from Tony Kemp, brains behind Hello Market, the leading online direct mail tool.

Ads, Content, Social images, marketing

Newspaper giants attack “illegal” ad blocking Brave Browser

April 11, 2016

A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.

Ads, Content, Regulation advertising, content, newspapers, Privacy, technology

Daily Mail owner to buy Yahoo?

April 11, 2016

The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report.

Content, News blogging, email, Google, media, Search

Microsoft AI creates ‘new’ Rembrandt painting

April 11, 2016

Microsoft is showing off its artificial intelligence abilities, with a new program that can produce an ‘original’ Rembrandt painting based on the master’s old works.

News Microsoft, technology

The death of mass media? Marketers bet on one-to-one relationship with consumers

April 11, 2016

Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.

Ads, Content, Social advertising, brands, Europe, marketing, media

Global TV trends: BBC and Netflix lead way for recommendations

April 11, 2016

Whether public service or paid-for, the UK’s TV channels are most likely to be recommended by viewers- but Netflix is on the rise, according to new research.

Video, Viral Amazon, BBC, brands, content, Entertainment

Mobiles account for half of internet time for 16-24s

April 11, 2016

Mobile use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data.

Mobile brands, global, Latin America

Mashable fires staff in major shift to video content

April 8, 2016

Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive.

Content, Video content, Entertainment, Facebook, global, media

Mondelez to sell Oreos in China via Alibaba ecommerce deal

April 8, 2016

Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online.

Ads, E-commerce brands, China, ecommerce, FMCG, global
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