Digital skills gap widens: 71% of workers say pandemic ‘made data skills more important’
Data skills are considered more important than ever in business, but only 23% of European workers deliver business value from data, according to new research.
Author: Robin Langford
Store of the future: Third of physical store space to be ‘dedicated to online fulfilment’
Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil orders, according to new research.
Rise of the socially conscious consumer: Millennials pay more for sustainable products
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72% of millennial parents more likely to be loyal to a brand or store that shares its efforts to have ethical business practices, according to new research.
‘Tremendously Confident’: Brand CMOs predict higher revenues than before Covid crisis
Brands selling online are making a range of investments across new talent, digital marketing spend and delivery capabilities in expectation of a booming 12 months for e-commerce, according to new research.
Laithwaites sponsors Sky Sports series ahead of South Africa rugby tour
Wine retailer Laithwaites has struck a partnership with Sky Sports and its ‘Quinnebago’ Fan Van tour, for the British & Irish Lions Series in South Africa.
The right metrics? 41% of current industry measurements ‘do not reflect marketing effectiveness’
Over two-fifths (41%) of current industry measurement metrics do not truly reflect marketing performance, instead showing only campaign delivery performance, according to new research.
Clarks boosts digital revenues with personalised marketing drive
Clarks improved its digital targeting and personalisation, directly leading to a 5% rise on total digital revenues for the UK shoe retailer.
Connected packaging: Most consumers would scan a product to learn about a brand
Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.
Well Pharmacy picks Wavemaker UK for digital push
Well Pharmacy, the UK’s largest independent pharmacy chain, has appointed Wavemaker UK to handle all media planning and buying – with a specific focus on digital, search, social and display services.
Ozone Project launches ‘Attention Index’ to measure campaigns
Digital ad platform The Ozone Project has launched a bespoke measure of advertising engagement that will become a constant feature in all its campaign reporting.