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Author: Robin Langford

Britons among world’s least likely to try mobile-only banking

November 1, 2016

Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research.

E-commerce, Mobile apps, financial services, France, global, India

Over half of population in the Americas now watching Netflix

November 1, 2016

Netflix’s strongest markets are in the Americas, where the platform can claim that over half of internet users are watching the service, according to new research.

E-commerce, Video global

Top tips: How Facebook’s News Feed updates push innovation in digital publishing

October 31, 2016

Bart Mroz, the CEO of digital commerce consultancy SUMO Heavy, looks at how Facebook’s news feed changes will lead to innovation in digital publishing and marketing.

Content, Social brands, content, Facebook, marketing, media

Case study: World Zombie Day goes viral with Snapchat geo-filters

October 31, 2016

World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.

Mobile, Social content, Facebook, images, Twitter, UK

Mobile to account for 75% of global internet traffic next year

October 31, 2016

Three-quarters of global internet traffic will come from mobile devices in 2017, with Spain, Ireland and Singapore leading the way, according to new research.

Mobile adspend, advertising, brands, China, Europe

Global TV habits of young adults: Time shifting and reality TV dominate

October 31, 2016

The way young people consume media is chaning rapidly across the world, with a focus on time-shifting and reality TV content, according to new research from Eurodata TV.

Ads, Mobile content, Entertainment, Germany, global, media

Four in five prefer humans to bots for customer service

October 31, 2016

Four out of five people prefer that human customer service interactions remain a part of customer service, according to a new global survey.

News analytics, apps, Australia, brands, Brazil

Specialised product ads: Ad spend soars in paid social and search

October 31, 2016

Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising.

Ads, E-commerce, Social advertising, digital marketing, Facebook, global, Google

9 in 10 brits to shop online this Christmas- report

October 31, 2016

A new survey has revealed that a massive 89.68% of shoppers say they will do their Christmas shopping online this year, with 73.04% preferring Internet ordering to battling the high street queues.

E-commerce brands, Christmas, content, ecommerce, Google

Twitter axes Vine amid global job losses

October 28, 2016

Twitter is shutting down its pioneering short video platform Vine, making the announcement on the same day that the embattled social network announced global job losses.

Social apps, France, global, Google, Microsoft
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