Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.
Volvo’s FMX truck is the toughest they’ve ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.
Facebook has been forced to postpone a controversial data sharing agreement with WhatsApp after a UK privacy probe.
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales.
UK consumers plan to spend less on Christmas 2016 compared with 2015, but more will go online for their festive goods, according to new research.
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the process.
This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans during the Superbowl 2016. This case study shows how the Dad-Do campaign got 7 million YouTube views to become on eof the viral videos of the year.
Black Friday is a pulsating symbol of all that is wrong with retail. Knock down prices aside it is indeed a black day. Queuing and aggression make it a bad day for the customer experience, but it is also a day that does more than most to cement the idea that cutting margin is the … [Read more…]
YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community.
Both Donald Trump and Hillary Clinton’s campaign websites are reaching their peak in terms of Google search visibility as the climax to the US election approaches, according to new research.