Yahoo embarks on major shake-up ahead of Verizon takeover
Yahoo is undergoing a major reshuffle as Verizon takes over the embattled web giant.
Author: Robin Langford
Facebook plans 15 second mid roll ads within videos
Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.
Top 5 marketing-related searches of the year
With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.
Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.
Digital consumers ‘more likely to ditch bad brands’ than high street shoppers
Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.
Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media and TV work together.
Retailers ‘losing 20% of online Christmas customers to rivals due to stock and delivery problems’
Stock availability issues and unsuitable delivery times have resulted in nearly a fifth (19 per cent) of online Christmas shoppers using an alternative retailer, according to a new report.
Snapchat sets up international HQ in London
Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK’s strong creative industries made it “a great place to build a global business”.
Twitter fail: British Gas in hot water over “tacky” Bowie tweet
A British Gas customer service tweet marking the anniversary of David Bowie’s death has sparked a Twitter frenzy.
72% of marketers put data analysis ahead of social media skills
72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.