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Author: Robin Langford

Rise of automation: Do we need to ‘humanise’ CRM?

February 22, 2017

With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.

Ads, E-commerce brands, consumer insight, CRM, marketing, Regulation

London Fashion Week 2017: Top Tumblr posts from influencers and designers

February 22, 2017

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

Content, E-commerce, Social, Viral content

Zuckerberg’s manifesto: Fake news, society and the role of social media

February 21, 2017

Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as … [Read more…]

Content, Regulation Facebook, global, media, technology, USA

Yahoo begins global content deals with major newspapers

February 21, 2017

Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.

Content advertising, brands, content, global, India

The Saucy Fish Co. begins digital push for new frozen range

February 21, 2017

The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.

Ads, Content, Video content, digital marketing, Europe, marketing, media

CRM managers ‘lack the data and strategy to communicate with customers effectively’

February 21, 2017

Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research.

Ads CRM, marketing, technology, UK

UK online retail sales hit 7 year high in January- IMRG

February 21, 2017

UK online retail sales were up +12% year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

E-commerce Apple, Microsoft, retail, UK

YouTube to scrap unskippable 30-second ads next year

February 20, 2017

Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”.

Ads, Video, Viral Google, video, YouTube

Samsung warns customers not to discuss personal information in front of smart TVs

February 20, 2017

Samsung has confirmed that its smart TV sets are listening to customers’ every word, and the company is warning customers not to speak about personal information while near the TV sets.

News, Regulation, Video advertising, content, Privacy, Samsung, Search

Google Assistant takes on Amazon Echo with shopping tools

February 20, 2017

Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo.

Uncategorized Amazon, apps, Google
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