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Author: Robin Langford

Ecommerce trends: consumers want technology-enabled shopping experience everywhere

March 30, 2021
Ecommerce trends: consumers want technology-enabled shopping experience everywhere
Ecommerce trends: consumers want technology-enabled shopping experience everywhere

51% of consumers want to avoid shop assistants, 2 in 5 people would most like to see more self-service tills introduced and 16% of shoppers want the introduction of checkout-free stores like AmazonGo. according to new research.

E-commerce ecommerce

Global online advertising forecast to grow threefold to $1,089bn by 2027

March 30, 2021
Global online advertising forecast to grow threefold to $1,089bn by 2027
Global online advertising forecast to grow threefold to $1,089bn by 2027

The global internet advertising market was estimated at $319 billion in 2019, and is expected to hit $1,089 billion by 2027, according to new research.

Ads

B2B marketing investment expected to increase in 2022

March 30, 2021
B2B marketing investment expected to increase in 2022
B2B marketing investment expected to increase in 2022

Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns, according to new research.

Ads advertising

The online shopping habits of 2021: TikTok ‘influences buying more than Instagram’

March 30, 2021

The face of online shopping has changed drastically in the past year, and so have our spending habits. Working from home, an influencer influx, and increased savings are just of few of the factors that have altered our shopping preferences – but what impact has this really had?

Social

Lockdown lifting to signal surge in spending

March 30, 2021
Lockdown lifting to signal surge in spending
Lockdown lifting to signal surge in spending

As this week marks a key stage of lockdown lifting, eBay Ads UK has released new research and insights which reveal that lockdown lifting is set to signal a surge in spending on going out clothes and holiday wardrobes – amongst the young and old.

E-commerce ecommerce

Brands missing link? 52% of consumers passed on purchasing due to a poorly designed ad

March 29, 2021
Brands missing link? 52% of consumers passed on purchasing due to a poorly designed ad
Brands missing link? 52% of consumers passed on purchasing due to a poorly designed ad

More than half of consumers have been deterred from purchasing a product they might have considered otherwise because of a poorly designed ad, according to new research.

Ads

Executives ‘shunning peers for external advice’ in pandemic

March 29, 2021
Executives ‘shunning peers for external advice’ in pandemic
Executives ‘shunning peers for external advice’ in pandemic

Businesses are increasingly turning away from their board and peers when it comes to advice and thought leadership around business strategy, instead turning to external expertise from professional services advisors, according to new research.

Ads

Guest comment: Digital is most powerful when we use it to connect people, cultures, and brands – to do that the world must be open

March 26, 2021

From Huawei to TikTok, tensions between the US and China have spilled over onto the digital world. Arnold Ma, founder of Chinese digital agency Qumin, looks at the tricky balance between the need for regulation and harming cultural relations for political reasons.

Ads, Regulation

Can an AI algorithm write poetry? UK to launch user generated ‘Collective Message’

March 26, 2021
Can an AI algorithm write poetry? UK to launch user generated ‘Collective Message’
Can an AI algorithm write poetry? UK to launch user generated ‘Collective Message’

Details have been revealed for an AI-powered interactive poetry installation that will explore whether a computer programme can express the complex nature of humanity through verse.

Mobile

Matterkind hires Adnami to deliver programmatically ads across Nordic markets

March 26, 2021
Matterkind hires Adnami to deliver programmatically ads across Nordic markets
Matterkind hires Adnami to deliver programmatically ads across Nordic markets

Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland.

Ads advertising
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