Digital publishers “optimistic for the year ahead”
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.
Author: Robin Langford
Which retailers are getting it right on Mother’s Day?
According to research by Mintel, Brits spend more on Mother’s Day than Father’s Day – an estimated £510 million was spent in the UK on Mother’s Day in 2015 compared to £360 million on Father’s Day, with less than half (47 percent) of Brits spending money on their dads* But what retailers are getting it … [Read more…]
Developer salary survey: Machine learning specialists earn the most
Machine learning specialists command the highest salaries among developers in the UK and Ireland, Stack Overflow’s Developer Hiring Landscape Report reveals. A machine learning specialist receives on average a £56,851 annual salary, 24% higher than the mean wage for developers in the British Isles.
Two thirds of UK retailers using secondary revenue methods to tackle margin squeeze
More than two thirds of retailers are now exploring secondary revenue options to boost their profitability, new research conducted by Webloyalty and the British Retail Consortium (BRC) has revealed.
Aussie Hair partners visual marketing platform Olapic
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.
Adobe unites marketing tools under single “Experience Cloud” platform
Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.
8 out of 10 online shoppers vow not to go back to a retailer if they have a bad experience returning items
Retailers who fail to provide consumers with a customer friendly and easy returns service risk losing a large proportion of their customer base, according to new data from leading European payments provider Klarna.
Coalition for Better Ads: Digital giants and brand unite for ad standards
The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
Yahoo boosts store footfall for O2 through location-based mobile marketing campaign
Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.
Mother’s Day shopping trends: spa treatments and flowers lose out to household appliances
With Mother’s Day fast approaching, new research unearths some surprising results about online gift shopping habits, indicating that luxury items don’t top the search list and it turns out mums aren’t putting their feet up, even on Mother’s Day…