Until recently, Snapchat was the fastest-growing social media platform in the world… until Instagram Stories arrived. Moses Velasco, Chief Product Evangelist, Socialbakers takes a look at both platforms to see which is best for your brand.
Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.
The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.
Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.
Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.
Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.
When it comes to tennis, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.
When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
While many e-tailers may be focusing on the millennial customer experience, they must be careful not to do this at the expense of silver surfers – who in many cases are less fickle customers and more willing to spend than their younger counterparts. Luke Griffiths, General Manager at Klarna UK, looks at the psychological factors … [Read more…]
Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.