L’Oréal hires Emarsys for Hong Kong digital push
L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers in Hong Kong.
Author: Robin Langford
Crack the market: plan early on for China’s end-of-year shopping holidays
Don Zhao, co-founder of Azoya, offers five key marketing strategies for successful selling over the 2017 peak trading period.
Two-thirds of firms confess to ‘copycat’ marketing
Two in three businesses use ‘copycat’ techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.
Germany’s glomex takes video ad exchange to the UK
One year on from a successful launch in Germany, glomex, the Global Media Exchange service, has launched in the UK
UK ad industry “waking up to brand safety risk”
There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.
Meet Lucy: A new AI companion for marketers powered by IBM Watson
Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.
AR measurement tool helps customers renovate kitchen, bathrooms and bedrooms
Customers looking to redecorate their kitchens, bathrooms or bedrooms can now accurately measure their rooms and start the design process quicker and easier than ever before, by using a new augmented-reality (AR) tool.
Avoiding the app scrapheap: Testplant debuts AI-powered app testing suite
Testplant has launched its Digital Automation Intelligence Suite to address significant development challenges it has identified as enterprises race to keep up with the pace of digital transformation.
3 start-up predictions for 2025: ‘Tech tourism’, office sharing and corporate collaboration
Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.
London Fashion Week: Premium labels invest big in influencers
Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.