M&A activity surges past pre-COVID levels in tech, digital, media and marketing
Q1 M&A activity surged past pre-COVID levels in tech, digital, media and marketing, according to Ciesco, the specialist advisory firm.
Author: Robin Langford
Cavai partners Orange Publishing with ‘conversational’ ad format
Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.
UK and Ireland SME confidence peaks as end of lockdown looms
As we continue on our journey on the roadmap to recovery, a new survey found that 3 in 4 business leaders (74 per cent) expect overall economic conditions in the UK and Ireland to improve in the next 12 months.
OK COOL launches TikTok Studio: Nike and JD Sports first to sign up
Global creative agency OK COOL has launched OK COOL TIKTOK Studio– a full-service creative suite with an innovative 360 TikTok offering that’s backed up by OK COOL’s market-leading knowledge and experience with GenZ culture.
Checkatrade explores Roman roots with Tony Robinson in new campaign
Tradesperson website Checkatrade has launched its latest campaign – ‘Check-A-Roman-Trade’ featuring actor and popular historian, Sir Tony Robinson.
Cookie-less advertising takes off: Use of first-party identifiers shows significant lift in views
In environments that disallow third-party cookies such as Firefox and Safari, eCPMs increased more than 30% when first-party identifiers were utilised, according to new research.
Top marketing tips: With ad viewability, 20/20 vision is the only way to go
In an increasingly complex media world, advertisers still struggle when it comes to having a true picture of media quality and viewability across mobile apps. Raphaël Rodier, Global Chief Revenue Officer at Ogury, looks at why the current definition of ad viewability is not enough.
Guest comment: Cross border commerce – it’s an age thing
Baby Boomers and Millennial/Gen Zers are quite different when it comes to cross border shopping. Tommy Kelly, CEO of eShopWorld (ESW) reveals the differences for companies planning global initiatives.
Pub app downloads soar as Brits mark the start of lockdown easing
There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.
Hair and beauty businesses ‘prioritise social media to drive growth’
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.