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Author: Robin Langford

Google disables touch function on Home Mini device after privacy concerns

October 13, 2017

Google has removed the touch-to-activate Google Assistant feature on its Home Mini smart speaker in response to privacy concerns.

Mobile, Regulation Amazon, Google, music, Privacy

Teen shopping trends: Amazon dominates as Nike slips

October 13, 2017

An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.

Content, E-commerce, Social, Video Amazon, Apple, brands, eBay, ecommerce

The convenience shopping revolution: Accelerating the pace of retail

October 13, 2017

UK shoppers’ expectations surrounding convenience are changing and a series of emerging innovations have the potential to reshape shopper expectations further, according for new research.

E-commerce Amazon, brands, content, Google, local

Shutterstock debuts ‘Composition Aware’ search

October 12, 2017

Shutterstock has launched a beta test of its Composition Aware Search, letting users specify one or more keywords, or to search for copy space, and arrange them spatially on a canvas to reflect the specific layout of the image they are seeking.

Search images, Search, technology, video

Home decor firm Hillary’s plans augmented reality board game carpets

October 12, 2017

An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.

Mobile games, images, technology, UK

Top content marketing tips: Does research still have a place within content creation?

October 12, 2017

Guy Washer, Managing Partner at Sapio Research shares his top tips to ensure that your market research delivers successful results

Content content, digital marketing, marketing, media

Right to reply: Ikea third-party ecommerce move will test brand loyalty

October 12, 2017

Whether it’s Amazon or Alibaba, Ikea will have to work even harder to retain their customers’ loyalty in a retail world where brand names may well be quickly replaced by convenience and ease of access. Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon looks at the challenges facing Ikea.

E-commerce Amazon, brands, ecommerce, global, Google

Facebook targets “one billion VR users” with Oculus Go

October 12, 2017

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.

Mobile, News, Social Android, Apple, apps, content, Facebook

Most marketers say creativity is more important than data

October 12, 2017

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.

Ads, Content analytics, brands, content, marketing, technology

Guitar maker Fender amplifies presence with targeted digital campaign

October 12, 2017

World famous guitar brand Fender is working with GlobalWebIndex (GWI) and digital agency Found to drive awareness around its new American Professional range.

Ads, Search, Video, Viral analytics, content, Google, media, music
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