Author: Robin Langford
Shutterstock debuts ‘Composition Aware’ search
Shutterstock has launched a beta test of its Composition Aware Search, letting users specify one or more keywords, or to search for copy space, and arrange them spatially on a canvas to reflect the specific layout of the image they are seeking.
Right to reply: Ikea third-party ecommerce move will test brand loyalty


Whether it’s Amazon or Alibaba, Ikea will have to work even harder to retain their customers’ loyalty in a retail world where brand names may well be quickly replaced by convenience and ease of access. Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon looks at the challenges facing Ikea.
Most marketers say creativity is more important than data


Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.