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Author: Robin Langford

Advertising trade bodies unite to fight ‘annoying ads’

October 17, 2017

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”

Ads, Regulation advertising, agencies, Apple, brands, content

UK start-up Pholio takes on Google with AI photo and video search gadget

October 17, 2017

A London start-up has condensed the power of cloud based visual search technology to the size of a book- called the Pholio- which provides private control and AI-powered, content-based search.

Ads, Mobile content, Google, images, Japan, Search

Top tips: Is your digital strategy ready for the rise of Alexa?

October 16, 2017

Lorna Crowley, Head of Marketing at Engage Hub questions how Alexa will be implemented into the workplace and how customers will respond.

Ads, Content, E-commerce, Mobile, Search Amazon, apps, brands, local, marketing

Target signs up to Google Voice shopping service

October 16, 2017

Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York.

E-commerce, Search Amazon, Android, Google, retail

How should businesses use live video? (Infographic)

October 16, 2017

As Internet speeds continue to get faster, live video is only going to become even more popular. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at how businesses can use live video effectively.

Ads, Content, Video content, infographic, video

UK lags behind global average in mobile internet usage

October 16, 2017

The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, according to new research.

Ads, Mobile adspend, advertising, Asia Pacific, Australia, brands

SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush

October 16, 2017

Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool.

Ads, Search marketing, technology

Uber app tops chart despite London ban (but competitors also thrive)

October 13, 2017

Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city.

Mobile, Regulation security, Travel

Top tips: Personalisation in the banking sector

October 13, 2017

Following NCR findings this week that consumers’ personalised banking needs are not being met, Nigel Arthur, Managing Director of a digital growth company Urban Airship, looks at the need for the banking industry to modernise.

Ads, Content, E-commerce apps, technology

“Never trust a clown”: Burger King trolls McDonald’s with ‘IT’ cinema stunt

October 13, 2017

Burger King pranked cinema goers in Germany this month with an ad that turned the film “IT” into its “longest ad ever” with a punchline that mocked its rival mcDonald’s. See why it’s out video viral of the week below…

Ads, Content, Video, Viral Germany, video
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