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Author: Robin Langford

Burger King trolls McDonald’s with #ScaryClownNight

November 1, 2017

For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”

Content, Mobile, Social, Video, Viral global, Twitter, UK

Retail revolution? Top brands to sell directly to consumers via INS digital scheme

November 1, 2017

Britain’s biggest food and household goods brands have signed up to a new shopping service which claims it can slash grocery bills by 30% by cutting out supermarkets.

E-commerce, News brands, FMCG, global, retail, technology

Stranger Things rivals Game of Thrones (and becomes goldmine for brands)

November 1, 2017

Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.

Ads, Content advertising, brands, demographics, Facebook, media

IAB Europe publishes guidance to drive transparency in digital advertising supply chain

November 1, 2017

IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.

Ads, Content advertising, Europe, global

Bake Off finale: Which sponsors fared best?

October 31, 2017

As the UK waits in anticipation for tonights’s Great British Bake Off winner, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

Ads, Content, Social, Video Apple, BBC, brands, Christmas, content

Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension

October 31, 2017

Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand.

Ads, Content brands, Facebook, Google, Twitter

Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’

October 31, 2017

Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale.

Content, News advertising, Australia, brands, content, email

Trick or treat: Halloween is an opportunity for bricks and mortar to prosper

October 31, 2017

Olga Kotsur, CEO & Co-founder, at in-store retail technology provider Mercaux looks at the opportunity that Halloween presents traditional retailers.

Ads, E-commerce apps, Christmas, ecommerce, retail, technology

Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website)

October 31, 2017

M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.

E-commerce, Mobile apps, UK

Christmas shoppers share gift ideas via “Dark Social”

October 31, 2017

80% of Christmas shoppers share Christmas themed content on “Dark Social” channels, including one-to-one email and instant messaging, according to a new that looks at seasonal shopping habits and behaviours of consumers.

E-commerce, Mobile, Social brands, Christmas, content, email, Facebook
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