Burger King trolls McDonald’s with #ScaryClownNight
For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”
Author: Robin Langford
Retail revolution? Top brands to sell directly to consumers via INS digital scheme
Britain’s biggest food and household goods brands have signed up to a new shopping service which claims it can slash grocery bills by 30% by cutting out supermarkets.
Stranger Things rivals Game of Thrones (and becomes goldmine for brands)
Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.
IAB Europe publishes guidance to drive transparency in digital advertising supply chain
IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
Bake Off finale: Which sponsors fared best?
As the UK waits in anticipation for tonights’s Great British Bake Off winner, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.
Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension
Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand.
Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’
Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale.
Trick or treat: Halloween is an opportunity for bricks and mortar to prosper
Olga Kotsur, CEO & Co-founder, at in-store retail technology provider Mercaux looks at the opportunity that Halloween presents traditional retailers.
Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website)
M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.
Christmas shoppers share gift ideas via “Dark Social”
80% of Christmas shoppers share Christmas themed content on “Dark Social” channels, including one-to-one email and instant messaging, according to a new that looks at seasonal shopping habits and behaviours of consumers.