Adidas debuts ‘smart’ mobile shopping app
Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.
Author: Robin Langford
African mobile broadband connections to double within five years
Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.
Brits ‘will give hacked sites a second chance’
The vast majority of people (85%) would still consider using a site or service that had been involved in a data breach, according to new research.
How to reach Chinese online shoppers this Singles’ Day
With Singles’ Day just around the corner, e-commerce giant Alibaba is once again hoping to beat the $18 billion in total sales seen at last year’s event. Global Web Index has put together a guide on how to reach Chinese online shoppers during the biggest sales day in the world.
White paper: Countdown to GDPR- positive compliance and best practice data management
Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Regulation (GDPR).
Google ‘Market Finder’ matches small businesses to global markets
Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.
How Brits buy holidays: 23% of millennials would find chatbots helpful
Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research.
Top brand’s social media customer experience ‘getting worse’
UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.
Businesses ‘failing to align strategy and digital delivery’
Organisations are failing to align business strategy and digital delivery, and that customer experiences are suffering as a direct result, according to new research.
Experience Gap: Only 17% of consumers feel valued by brands
Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.