Author: Robin Langford
Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle


Donald Trump, the outspoken President of the United States is the most searched term by Yahoo users in the UK this year. Yahoo’s Year in Review reveals the biggest news stories, social trends and searches of 2017, taken from the billions of searches made on Yahoo Search over the course of the past year.
How consumer-generated content powered Argos business growth


This case study from Argos and Bazaarvoice, covers how the UK retailer ensured its website is a ‘one-stop shop’ for customers, including product descriptions and images, reviews, real-life images and Q&As of the products among others, and how it utilises product sampling prior to bringing new products to market.
Top personalisation tips: Are SMEs being beaten at their own game?


SMEs have long been the masters of a personalised approach to business, but with larger organisations making the most of e-commerce to personalise the customer journey, smaller businesses must keep up or risk losing out on their home turf. Andrew Ardron, CEO, ProspectSoft, offers tips for smaller businesses to get a handle of their online … [Read more…]