It is no secret that consumers are reaching for their mobile more and more when it comes to browsing websites. However, many still browse on their mobile and buy on their desktop. Duncan Keene, UK Managing Director at ContentSquare explains how retailers can turn mobile browsers into buyers.
With this week’s news that the East of England Co-op will become the first major retailer to sell food beyond its “best before” date, there is clearly a growing recognition within the industry that supermarkets must do more to reduce the amount of food waste. Retailers must balance ordering enough stock so that customers can … [Read more…]
Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.
US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.
This fun campaign by TBWA\Raad for Connect Internet in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.
YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.
2017 has seen some of the most destructive cyber breaches within the business world to date. In light of this, Online Security Experts, vpnMentor have recently conducted research of the 10 biggest business cyber attacks of 2017, highlighting the damage caused, hacking software responsible and how the attacks were resolved.
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
Facebook has selected its first viewability measurement partner to come from outside the US.
In a world where customers are increasingly connected, new challenges constantly arise for retailers who need to ensure that they are rightfully targeting the customers both online and in the stores. Declan Kennedy, CEO at StitcherAds shares solutions for retailers to build hyper-personalised marketing campaigns.