Robin Langford, Author at Netimperative

Esports revenue ‘to grow five-fold by 2024’

August 15, 2019

Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.

Facebook paid workers to transcribe Messenger conversations

August 15, 2019

Facebook has been paying hundreds of outside contractors to transcribe voice chats carried out using the company’s Messenger app, according to a news report.

Paid for or natural? Amazon quizzed by US Senators over ‘Choice’ label

August 14, 2019

Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’

August 14, 2019

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research. With political ad spend predicted to reach $10 billion in 2020, this will significantly boost the market, not just in the US, but globally. And with the UK potentially set for its own elections … [Read more…]

4C launches ‘Bring Your Own Data’ (BYOD) solution for marketers

August 14, 2019

Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.

Verizon sells Tumblr to WordPress for ‘less than $3m’

August 14, 2019

Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

August 13, 2019

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.

Author: Robin Langford

Esports revenue ‘to grow five-fold by 2024’

Paid for or natural? Amazon quizzed by US Senators over ‘Choice’ label

Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’

4C launches ‘Bring Your Own Data’ (BYOD) solution for marketers

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

Absolute Radio and Kiss boost digital audio ad platform

King’s Cross developers defend using facial recognition cameras

Over half of over 65s now shop online – ONS