Robin Langford, Author at Netimperative

A nation on pause: UK firms holding back on technological investments

September 5, 2019

UK organisations are not innovating fast enough, and business leaders cite public nervousness as their main barrier to adopting emerging tech, according to new research.

HubSpot boosts analytics with Supermetrics partnership

September 5, 2019

Marketing software firm HubSpot has partnered with Supermetrics to expand its reporting options for clients.

Firms wising up to digital transformation projects (but many fail to launch)

September 5, 2019

Despite rising optimism in digital transformation, the vast majority of organizations are still suffering failure, delays or scaled back expectations from digital transformation projects, according to a new study.

Rugby World Cup: Early morning matches presents marketing catch-up challenge

September 5, 2019

With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.

Facebook halts facial recognition by default to tag photos

September 4, 2019

Facebook halts facial recognition by default to tag photos

Facebook will stop using facial recognition technology to automatically tag people in photos unless the user has opted in.

GlobalWebIndex plans further growth with new Chief Commercial Officer from Groupon

September 4, 2019

Market research firm GlobalWebIndex has appointed Groupon veteran, James Scott to the newly created position of Chief Commercial Officer, where he will be in charge of the growth and scalability of the business.

YouTube to phase out exact subscriber numbers for large channels

September 4, 2019

YouTube to phase out exact subscriber numbers for large channels

YouTube is phasing out exact counts for public facing channels from this week.

British shoppers ‘may avoid buying from brands outside of the UK post-Brexit’

September 3, 2019

Brexit confusion over tax increases, delivery times and data ownership could stop British consumers making international purchases after 31st October 2019, according to new research.

Become the star of your own ad: Chinese Deepfake app ZAO goes viral

September 3, 2019

Become the star of your own ad: Chinese Deepfake app ZAO goes viral

Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.

Google debuts first ever B2B search campaign with ‘Find What Matters’ ads

September 3, 2019

Google debuts first ever B2B search campaign with ‘Find What Matters’ ads

Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.